Why is it important
Power is shifting from companies to customers, moreover digital as a disruptive force is emerging at a rapid pace. As a result of this perfect storm of technologies, the Fourth Industrial Revolution is paving the way for transformative changes in the way we live and radically disrupting almost every business sector.
As Forrester explains “Digitally-savvy customers would change the rules of business, creating an extraordinary opportunity for organisations that could adapt, and transform their business processes. This new world requires leaders of the organisations to think and act differently.”